Suffering from fatigue can slow your reflexes which reduces what you can do in your daily life. This type of tiredness is a known risk factor in motor vehicle and workplace accidents. It can be a difficult thing to control as you do not have the strength, motivation and desire to get rid of it. This then feeds back onto itself so that you are cannot think clearly enough to resolve it.
When you feel tired and do not want to do anything, it can be fatigue rather than just normal tiredness. Fatigue is a symptom with a cause. It is not a specific disorder or disease. If you suffer from fatigue, you feel tired all the time, in your mind and body.
First, the time spent standing in a work cell can take a toll on an operator's body. When an operator stands or walks on hard flooring for more than two hours a day, it greatly increases the chances of foot, leg, or lower back pain. In a situation where this occurs, it is recommended that anti-fatigue or ergonomic matting is placed in the work cell. With the new materials on the market today, there is little excuse why you could not put a ergonomic mat in almost any environment.
Other life changes that cause fatigue are bereavement and grief for a lost loved one, unemployment and job instability, a serious illness, working with unreasonable employers, and many others. Studies find more and more people are worried about money, causing them to feel constant pressure and stress –leading to chronic fatigue. Some people are also born ‘natural worriers,’ which causes constant fatigue.
The real causes of fatigue are still unknown, but doctors and scientists know what factors usually precede them. Read on to understand these factors so that you can find ways to avoid them.
Life changes. Life-altering events can cause mental and physical fatigue. Among the many fatigue-inducing events, divorce is still takes the lead. Divorce causes a lot of stress, and when it is not eliminated, can eventually lead to chronic fatigue.
Currently, there is matting specific for the following environments; autoclavable mats, food production mats, welding mats, chemical resistance mats, clean room mats, grease resistant mats and many more. A comfortable employee can not only make the working environment more positive, but can also reduce the number of breaks needed due to fatigue.
Adrenal glands are responsible for synthesizing corticosteroids and catecholamines. In addition, the glands also secrete hormones like cortisol and adrenaline. Cortisol is a steroidal hormone, while adrenaline is a neurotransmitter. Cortisol helps to cope with stress and strain that a person suffers from because of work or personal issues.
Food supplements. Food supplements or ‘immune enhancers’ may help the chronic fatigue syndrome patient rebuild stamina. They are also used to cure viral infections that may be causing the fatigue in the first place.
If your adrenal glands do not function properly, the level of cortisol in your body decreases. This can cause fatigue, and it is this fatigue that is known as adrenal fatigue. In addition, you will face problems with your blood sugar levels.
Antibiotics and antifungal products. The same antibiotics used to remedy lyme disease and mycoplasma virus are sometimes prescribed to patients suffering from chronic fatigue syndrome. The same is the case for antifungal drugs that are primarily used to treat yeast and fungus infections – they can be used, together with a low-carbohydrate diet, to treat chronic fatigue syndrome in some patients.
Hormones. Doctors prescribe hormones for chronic fatigue syndrome patients who fall within a hormonally imbalanced category. They can be given steroids and thyroid hormones.
Read About business advertising and also read about small business marketing strategies and niche marketing
Tuesday, June 29, 2010
Effective Brand Management
The key to creative and effective branding of any program, product, service or institution is finding the right positioning--to drive the advertising and other marketing tools. It doesn't have to be complicated or weird. In fact, if it's good and effective, it's simple and will follow this "Rule of consumers"--"You are what you appear to be." This position, or 'brand' is really an identity (not in your mind but in your audience's)--a way people can sort through all the confusing information and summarize what they think about something.
The benefits of measuring brand value touch on almost every aspect of the business, from strategy and management to finances, marketing, and even the legal department. Brand value is a factor when analyzing returns on marketing drives, brand portfolio, or brand performance, even management performance. Brand value is key when evaluating a company for the purposes of M&A or in the event of ownership disputes, licensing lawsuits, partnership conflicts, and licensing agreements.
The product and its characteristics are fundamental to creating high brand equity. Comparisons cannot be drawn between products and services provided in a saturated market to those in "blue oceans," which can grow much more and for which the consumer will pay much greater premiums. Therefore, brand equity is not only a function of the brand itself, but is also influenced by market characteristics such as regulation, entry barriers, and steadiness of demand.
Corporate brand by any measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value.
Ingredient Brands are those product components that not only add functional value, their logo on a main branded product or service adds to its own brand power to retain customer loyalty, evoke customer preference, and support premium price points. An ingredient brand not only adds value to a host brand's equity, in mature markets it can also create or enhance differentiation.
The Brand Plan is a strategic master Brand Plan that will contain specific internal and external strategies and tactics, all with the goal of turning your brand into a work of art. It's a brandmaster action Brand Plan that encompasses:
Brand objectives
Brand positioning, the promise of the brand
Brand strategy & tactics
The same holds true for that other killer app of the Net -- email. When everybody has email and anybody can send you email, how do you decide whose messages you're going to read and respond to first -- and whose you're going to send to the trash unread? The answer: personal branding. The name of the email sender is every bit as important a brand -- is a brand -- as the name of the Web site you visit. It's a promise of the value you'll receive for the time you spend reading the message.
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power of a brand can't be over-estimated. The Golden Arches are known worldwide.
Branding involves not just the product name, advertisements, or the use of a logo, but the core assumptions and beliefs that are conjured up when one thinks of the brand. The best brands were those who could generate a certain psychological feeling about the product. Thus, the "brand essence" moved away from a focus on the product and toward a psychological association of the brand with a certain identity.
Cultural branding is probably the most American of all branding strategies in that it uses cultural icons and "brand religion" to establish and sustain a brand myth with which individual consumers can passionately identify. The focus is not so much on the product or service as it is on the relationship between the cultural icon and the product and the brand myth that the consumer buys into. The most successful brand myths address acute contradictions in society that touch people at a very deep level.
Brand differentiation and brand relevance are both important on their individual merits. However, a strong brand identity is only formed when an organization blends its differentiation with relevance. McKinsey & Company defines brand differentiation as "...the ability for a brand to stand apart from its competitors. A brand should be as unique as possible. Brand health is built and maintained by offering a set of differentiating promises to consumers and delivering those promises to leverage value.
Brands are valuable simply because they cause customers to be inclined to purchase your product rather than someone else's. In a way, a brand is shorthand for the things the customer can expect from your product. In products that hold little meaning for the customer, this might be worth less, but in markets where the customer invests his or her ego in the purchase of a particular brand, that meaning can be priceless. Let's look at some examples to see where branding may or may not be important.
The brand measurements can be classified in three categories: Brand perception, Brand performance, and Brand financial value. Each category consists of several KPIs, which contribute to the total brand value.
As a result of the brand evaluation using Balanced Scorecard or KPI, the company can determine the current value of the brand equity compared to its short-term and long-term objectives.
Read About blog tips and also read about content theft and internet marketing tool
The benefits of measuring brand value touch on almost every aspect of the business, from strategy and management to finances, marketing, and even the legal department. Brand value is a factor when analyzing returns on marketing drives, brand portfolio, or brand performance, even management performance. Brand value is key when evaluating a company for the purposes of M&A or in the event of ownership disputes, licensing lawsuits, partnership conflicts, and licensing agreements.
The product and its characteristics are fundamental to creating high brand equity. Comparisons cannot be drawn between products and services provided in a saturated market to those in "blue oceans," which can grow much more and for which the consumer will pay much greater premiums. Therefore, brand equity is not only a function of the brand itself, but is also influenced by market characteristics such as regulation, entry barriers, and steadiness of demand.
Corporate brand by any measure is very important to contemporary organisations. Corporate brand has become a valuable asset for a company, which some times have value beyond the book value.
Ingredient Brands are those product components that not only add functional value, their logo on a main branded product or service adds to its own brand power to retain customer loyalty, evoke customer preference, and support premium price points. An ingredient brand not only adds value to a host brand's equity, in mature markets it can also create or enhance differentiation.
The Brand Plan is a strategic master Brand Plan that will contain specific internal and external strategies and tactics, all with the goal of turning your brand into a work of art. It's a brandmaster action Brand Plan that encompasses:
Brand objectives
Brand positioning, the promise of the brand
Brand strategy & tactics
The same holds true for that other killer app of the Net -- email. When everybody has email and anybody can send you email, how do you decide whose messages you're going to read and respond to first -- and whose you're going to send to the trash unread? The answer: personal branding. The name of the email sender is every bit as important a brand -- is a brand -- as the name of the Web site you visit. It's a promise of the value you'll receive for the time you spend reading the message.
Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power of a brand can't be over-estimated. The Golden Arches are known worldwide.
Branding involves not just the product name, advertisements, or the use of a logo, but the core assumptions and beliefs that are conjured up when one thinks of the brand. The best brands were those who could generate a certain psychological feeling about the product. Thus, the "brand essence" moved away from a focus on the product and toward a psychological association of the brand with a certain identity.
Cultural branding is probably the most American of all branding strategies in that it uses cultural icons and "brand religion" to establish and sustain a brand myth with which individual consumers can passionately identify. The focus is not so much on the product or service as it is on the relationship between the cultural icon and the product and the brand myth that the consumer buys into. The most successful brand myths address acute contradictions in society that touch people at a very deep level.
Brand differentiation and brand relevance are both important on their individual merits. However, a strong brand identity is only formed when an organization blends its differentiation with relevance. McKinsey & Company defines brand differentiation as "...the ability for a brand to stand apart from its competitors. A brand should be as unique as possible. Brand health is built and maintained by offering a set of differentiating promises to consumers and delivering those promises to leverage value.
Brands are valuable simply because they cause customers to be inclined to purchase your product rather than someone else's. In a way, a brand is shorthand for the things the customer can expect from your product. In products that hold little meaning for the customer, this might be worth less, but in markets where the customer invests his or her ego in the purchase of a particular brand, that meaning can be priceless. Let's look at some examples to see where branding may or may not be important.
The brand measurements can be classified in three categories: Brand perception, Brand performance, and Brand financial value. Each category consists of several KPIs, which contribute to the total brand value.
As a result of the brand evaluation using Balanced Scorecard or KPI, the company can determine the current value of the brand equity compared to its short-term and long-term objectives.
Read About blog tips and also read about content theft and internet marketing tool
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